Every new market represents an opportunity to bring the identity of Mendoza and the Andes a little closer to people around the world through wine.

For us, choosing the right partners has always been as important as the wines themselves. The relationships we build are founded on shared values, long-term vision, and a common belief that wine is much more than a product – it is a cultural expression of place and people.

That is why we are delighted to begin a new chapter in China alongside ASC Fine Wines, one of the country's leading fine wine importers and distributors. Like Familia Zuccardi, ASC is a family- owned company whose long-term commitment has helped shape wine culture in China for three decades. Together, we share a belief in authenticity, meaningful human connections, and the power of wine to tell stories that transcend borders.

The partnership was announced during ASC Fine Wines' 30th Anniversary Celebration in Shanghai, where producers from around the world gathered to celebrate three decades of building wine culture in China. It was a fitting moment to begin a relationship with a company that shares our vision for the future.

«Family is something that goes beyond blood ties; it is the group of people with whom you share values and objectives," says José Zuccardi, President of Familia Zuccardi. "When those values and objectives are aligned, you can build relationships that endure.»

For more than sixty years, the Zuccardi family has believed that great wines begin with understanding the place they come from. That conviction continues today at Zuccardi Valle de Uco, where every decision in the vineyard and winery is guided by a desire to deepen our understanding of the Andes and faithfully express the identity of each place.

As China's wine culture continues to evolve, we see a growing interest in wines that offer authenticity, identity, and a genuine connection to where they come from. For Sebastián Zuccardi, sharing that sense of place is one of the most rewarding aspects of working in international markets.

"We believe wine is culture. Our responsibility is not only to share our wines, but also the history, landscapes, and people behind them. Having a partner that shares our values and long-term vision will help us bring the identity of Mendoza and our wines closer to consumers and the trade in China."

Through this partnership, ASC Fine Wines will represent both Zuccardi Valle de Uco and Santa Julia in China, creating new opportunities to share the diversity of Mendoza with wine lovers across the country.

As Don St. Pierre Jr., Founder and CEO of ASC Fine Wines, reflected during the announcement, "In a world shaped by AI and digital isolation, authentic human experiences become more valuable." It is a vision that resonates deeply with us. Wine has always been about bringing people together, creating moments of connection, and sharing the stories of the places from which it comes.

We are excited to begin this journey with ASC Fine Wines and look forward to introducing more people in China to the landscapes, culture, and spirit of the Andes through our wines.